Non-Alcoholic Rum Alternatives Market - Forecast(2024 - 2030)

Non-Alcoholic Rum Alternatives Market Overview

Non-Alcoholic Rum Alternatives Market Size is estimated to reach $1.8 billion by 2027. Furthermore, it is poised to grow at a CAGR of 10.2% over the forecast period of 2022-2027. Non-Alcoholic Rum Alternatives is a beverage that has all properties of rum, such as color and molasses flavor and without alcohol. It is prepared by the same method as rum and alcohol is removed by distillation or by maceration. The demand for non-alcoholic rum alternatives such as mocktails, ginger beer and spiced rum is increasing owing to the shifting of the number of consumers towards non-alcoholic beverages such as sugarcane juice and other fruit juice. Additionally, there is rising consumer awareness of the consumption of alcohol, it's bad impact on health and alcohol addiction. According to World Health Organisation (WHO), alcohol consumption is a causal factor in more than 200 diseases, injuries and other health conditions and worldwide. 3 million deaths every year result due to alcohol consumption. Owing to Such reasons most consumers preferred to drink non-alcoholic beverages as an alternative. Owing to such factors major key market players focus on the research and development, expansion and new launch of their products to capture the market. The high demand for non-alcoholic beverages and the presence of key market players help to drive the Non-Alcoholic Rum Alternative Industry over the forecast period 2022-2027.

Non-Alcoholic Rum Alternatives Market Report Coverage

The report: “Non-Alcoholic Rum Alternatives Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Non-Alcoholic Rum Alternatives Market.

By Packaging Type: Metal Cans, Glass Bottles, Plastic Bottles and Others.
By Application: Cooking, Cocktails, Mocktails, Bakery, Cosmetics and Others.
By Price: Standard, Premium and Others.
By Distribution Channel: Supermarkets, Hypermarkets, Speciality Stores, E-commerce websites and Others.
By Geography: North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia and the Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia and New Zealand and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America) and Rest of the World (the Middle East and Africa).

Key Takeaways

• Geographically, North America held a dominant market share in the year 2021, owing to a growing consumer shift toward non-alcoholic beverages.
• The Non-Alcoholic Rum Alternatives Market share is predicted to increase owing to the increasing preference of consumers and innovative product launches by key market players.
• However, high research and development to maintain quality and flavor may limit market growth over the forecast period 2022-2027.
• A detailed analysis of strengths, weaknesses, opportunities and threats will be provided in the Non-Alcoholic Rum Alternatives Market Report.

Non-Alcoholic Rum Alternatives Market: Market Share (%) by region, 2021

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Non-Alcoholic Rum Alternative Market Segment Analysis- By Packaging

The Non-Alcoholic Rum Alternatives Market based on packaging type can be further segmented into Metal Cans, Glass Bottles, Plastic Bottles and Others. The Glass Bottles segment held a dominant market share in the year 2021. The glass bottle is the most popular packaging material used for alcoholic and non-alcoholic beverages across the world. Manufacturers believe that drinking beverages in glass bottles give more premium appeal to consumers than using metal cans. In non-alcoholic rum alternatives, it is mostly used for ginger beer, spiced rum and others. Also, glass is reliable, sustainable, recyclable and reusable metal. Such attributes drive the glass segment and drive the Non-Alcoholic Rum Alternatives Market Size.

However, the Cans segment is estimated to grow by 12.1% in the forecast period of 2022-2027, owing to the effective preservative capabilities of cans with help of can coatings, ease to carry and hold and popularise can segment among consumers. It is mostly used for mocktails, cocktails, sugarcane juice and other fruit juice. Compared to glass, cans are unbreakable and compact in size which is convenient for transport. Such attributes help to fuel the growth of the Non-Alcoholic Rum Alternatives Market over the forecast period 2022-2027.

Non-Alcoholic Rum Alternatives Market Segment Analysis- By Distribution Channels

Non-Alcoholic Rum Alternatives Market based on the distribution channel can be further segmented into Supermarkets, Hypermarkets, Speciality Stores, E-commerce websites and Others. The supermarket segment held a dominant market share in the year 2021. This is owing to a large chain of supermarkets spread over the world. In Japan, sales of supermarkets hiked up by $8.1 trillion according to International Trade Administration. According to the food industry, nearly 4412 supermarket stores, warehouses and club stores are located in the U.S. owing to such an increasing number of supermarket stores in all regions, the segment is anticipated to grow at a rapid rate.

However, the Speciality Stores segment is estimated to grow with the fastest CAGR rate of 11.8% over the forecast period 2022-2027. This is owing to a number of specialty stores opened by key market players by taking into account rising customer demand for non-alcoholic beverages such as mocktails, ginger beer and spiced rum. Specialty stores offer various brands of non-alcoholic beverages under one shop and enhance customer experience with service which makes it popular among consumers. Various key market players opening their specialty stores to serve consumers, such as in January 2021, Boisson open its specialty store in New York and they served in-store pickup, local delivery and national online shipping. Owing to such reasons, most consumers prefer specialty stores that drive the Non-Alcoholic Rum Alternatives Industry over the forecast period 2022-2027.

Non-Alcoholic Rum Alternatives Market Segment Analysis- By Geography

The Non-Alcoholic Rum Alternatives Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America and the Rest of the World. North America held a dominant market share of 34% in the year 2021. This is owing to the increasing demand for non-alcoholic beverages by millennials. Consumers are more aware of the impact of alcohol on the health and wealth of a person with a family. According to the Centers for Disease Control and Prevention (CDC), excessive alcohol consumption is linked to 95,000 fatalities in the United States every year. Additionally, it has been estimated that alcohol abuse costs the United States billions of dollars in lost workplace productivity and extra healthcare expenses every year. Owing to such factors most people in North America prefer non-alcoholic beverages like mocktails, ginger beer, spiced rum, sugarcane juice and other fruit juice which help to grow the Non-Alcoholic Rum Alternatives Market Size in this region.

Furthermore, Asia-Pacific is estimated to grow with the fastest CAGR over the forecast period 2022-2022. This is owing to rising per capita income and mounting the standard of living among health-conscious consumers helping to grow the Asia-Pacific Non-Alcoholic Rum Alternatives Market. In countries like India and China, the demand for non-alcoholic beverages is on the surge as a result of the increasing prevalence of various chronic diseases, such as cardiac arrest, cirrhosis and neurological dysfunction has created a consumption shift towards non-alcoholic drinks. Cardiac arrest was responsible for 544,000 deaths in China in 2021 as per a research paper published in National Center for Biotechnology Information (NCBI). Owing to such reasons consumption of alcoholic drinks gets decreased and consumer-preferred non-alcoholic drinks such as no–alcohol cocktails, mocktails, spiced rum, sugarcane juice and other fruit juice in this region fuel the growth of the Non-Alcoholic Rum Alternatives Industry over the forecast period 2022-2027.

Non-Alcoholic Rum Alternatives Market Drivers

The Growing Awareness & Demand for Low-alcohol & No-Alcohol Products to Aid in Market Growth.

The beverage sector is seeing a significantly larger trend of low-alcohol, no-alcohol beverages. A growing number of health-conscious customers is driving a massive shift towards healthful and nutritious beverages. The fact that leading manufacturers in the beverages industry are shifting their portfolios to include such products as non-alcoholic rum alternatives, which act as a major contributor to the non-alcoholic rum alternatives market's growth, indicates this. According to a research study published in 2021 by the data analytics firm NielsenIQ, non-alcoholic beverage sales increased 33.2% in 2020, totaling $331 million. Non-alcoholic beer and cider sales increased by 31.7%, whereas non-alcoholic spirits sales increased by 113.4% within the same time period. No-alcohol, low-calorie and gluten-free beverages are popular among consumers. Furthermore, millennials are becoming increasingly interested in flavored non-alcoholic beverages, which will increase demand for Non-Alcoholic Rum Alternatives Market Share in this region over the forecast period 2022-2027.

Increasing Number of Consumer Shifts Towards Non-Alcoholic Beverages Helps to Grow Non-alcoholic Rum Alternatives Market.

Most consumers who drink alcoholic beverages at the addictive level and want to reduce alcohol intake shift towards non–alcoholic or low–alcoholic beverages. Alcohol is the third-leading preventable cause of mortality in the United States, with an estimated 95,000 individuals (about 68,000 men and 27,000 women) dying every year. According to NielsenIQ data, online sales of low and no-alcohol beverages increased by 315% between October 2020 and 2021, while "alcoholic options" only increased by 26%. Such increasing demand for non-alcoholic beverages helps leverage Non-Alcoholic Rum Alternatives Market Share in this region over the forecast period 2022-2027.

Non-Alcoholic Rum Alternatives Market Challenges

Growing Consumer Preference for Organic Additive Free Food and Beverages May Hinder Market Growth.

Major non-alcoholic beverages available in the market mostly contain additives and chemical ingredients such as potassium sorbate, sodium benzoate caffeine, artificial food colorings and artificial sweeteners to enhance the color, taste and preservative properties of drinks, which may cause harm. For instance, potassium sorbate has side effects like allergic reactions, nausea, diarrhea and nutrient loss in food. As a result of this most consumer prefer additive-free organic and natural drink which has greater health benefits than highly processed drinks. According to Austria Juice, German consumers spent $1.11 billion (+5.8%) on organic food and beverages. Owing to such an increasing preference for organic labeled additive-free drinks, the Non-Alcoholic Rum Alternatives Industry is experiencing revenue loss.

Non-Alcoholic Rum Alternatives Industry Outlook

Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Non-Alcoholic Rum Alternatives Market. The top 10 companies in the Non-Alcoholic Rum Alternatives Market are:

1. Sans Drinks
2. Lyre’s
3. Monday Distillery
4. OVANT
5. Naked Life
6. Clean Co
7. Seedlip Drinks
8. Spiritless Kentucky
9. Blue Marble
10. Curious Elixirs

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